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Articles 1 - 11 of 11
Full-Text Articles in Business
Local Marketing: The Benefits And Drawbacks For Large Corporations With Respect To National Food Chains, Marisa Erin Bloch
Local Marketing: The Benefits And Drawbacks For Large Corporations With Respect To National Food Chains, Marisa Erin Bloch
Journalism
A majority of large corporations, with a special focus on national food chains, put all of their marketing on national and international levels. Most corporations tend to forget about the local aspect of business. The newsletter for California Pizza Kitchen San Luis Obispo was created in order to go against the normal ways of these large restaurant chains, in an attempt to reach out to the community. This paper addresses the need for large corporations, with respect to national food chains, to bring things to a local level. The focus of marketing on a local level is constantly overlooked because …
Millennial Organic Wine Consumers Of San Luis Obispo, Ca, Tadeo Perez
Millennial Organic Wine Consumers Of San Luis Obispo, Ca, Tadeo Perez
Agribusiness
No abstract provided.
Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community, Jayne Elizabeth Crabtree
Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community, Jayne Elizabeth Crabtree
Journalism
With the downturn of the economy public relations has been one of the first departments to be discontinued in many businesses as an effort to save more money. This paper addresses the importance of community relationships, particularly in the small town of Cambria, California. The importance of the building relationships will be addressed from the prospective of successful Cambrian businesses currently involved in the community, as well as the perspective of one business not yet getting involved, The Tea Cozy.
Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian
Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian
Industrial Technology and Packaging
One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company’s strength and position within that marketplace, and look for ways to improve. The iFixit company has established itself as a leader in providing quality replacement components, tools, and repair instruction for customers who wish to repair their own modern electronic devices. iFixit approached the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales environment.
This senior project is a …
Consumer’S Preferences On Purchasing Seafood From The Gulf Coast Region Following The Deepwater Horizon Oil Spill, Jared Wheatley
Consumer’S Preferences On Purchasing Seafood From The Gulf Coast Region Following The Deepwater Horizon Oil Spill, Jared Wheatley
Agribusiness
No abstract provided.
Social Media Increases Wine Sales And Consumption, Quinn Watson
Social Media Increases Wine Sales And Consumption, Quinn Watson
Agribusiness
The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.
This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of …
Profitabliltiy Analysis Of A Hard Apple Cider Company, Erik R. Johnson
Profitabliltiy Analysis Of A Hard Apple Cider Company, Erik R. Johnson
Agribusiness
The purpose of this paper was to determine whether a hard cider company could be profitable in San Luis Obispo, CA in a 3 year period. A business plan was created to analyze the potential profitability of the company and included an analysis of the market, competition, consumers, the industry, and finances.
Background information was provided on the history of the hard apple cider industry, the use and importance of a business plan and the permit and license requirements to run an alcohol business.
The CEO and founder of the future company, Erik Johnson, determined the company would be named …
International Career Conference 2011, Candice Ryann Powell
International Career Conference 2011, Candice Ryann Powell
Communication Studies
As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Communication Studies
No abstract provided.
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Communication Studies
No abstract provided.
Consumer Effects Of Environmental Impact In Product Labeling, Norm Borin, Douglas C. Cerf, R. Krishnan
Consumer Effects Of Environmental Impact In Product Labeling, Norm Borin, Douglas C. Cerf, R. Krishnan
Marketing
Purpose – The purpose of this paper is to investigate the impact of different levels of environmental information on key consumer metrics. More specifically, it aims to evaluate environmentally benign products against those that have negative environmental impacts.
Design/methodology/approach – Multiple product categories and messages that varied from strongly negative to strongly positive were used to test whether the accuracy/completeness of the information changes consumers’ view of green products.
Findings – The results show that consumer perception of product quality, value, and purchase intentions does not differ significantly between products with positive environmental messages and those without any message. Products …