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Open Access. Powered by Scholars. Published by Universities.®

Marketing

CCT College Dublin

2020

Millennials

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An Examination Of The Growth Of Cruelty Free Products Available For The 18-24 Age Range., Daniela Isabel Bolivar Leon Oct 2020

An Examination Of The Growth Of Cruelty Free Products Available For The 18-24 Age Range., Daniela Isabel Bolivar Leon

Business ETD Collections

The topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long …