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Full-Text Articles in Business
Artificial Intelligence And The Sales Process: How To Help Sales Students Develop An Analytics Skill Set, Michael Rodriguez, Stefanie L. Boyer
Artificial Intelligence And The Sales Process: How To Help Sales Students Develop An Analytics Skill Set, Michael Rodriguez, Stefanie L. Boyer
Marketing Department Faculty Journal Articles
The following learning protocol provides an opportunity for professors to help students apply artificial intelligence and analytics in a pipeline management exercise. The activity allows advanced sales students to build a predictive sales model in Salesforce.com’s Einstein Analytics Platform. The following innovation walks the educator through the process of accessing the platform, building a model and analyzing outcomes. The exercise provides the opportunity to improve outcomes and act on sales opportunities, simulating the work environment. The article provides teaching tips for success to help professors stay current in the digital age and prepare students for early career success.