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Full-Text Articles in Business
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Honors Projects
“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.
Stand For The Small: How To Effectively Brand And Market Your Small Business On Social Media, Erika Glover
Stand For The Small: How To Effectively Brand And Market Your Small Business On Social Media, Erika Glover
Honors Projects
This document is a resource intended for female entrepreneurs who own or are looking to launch their own small business. The focus of this resource is to help business owners understand and apply strong social media marketing tactics to their small businesses. The document draws on passions, mission, and brand identity to help the user visualize the long term vision of their company's image. This is achieved by providing research and information on social media marketing in the following categories: target audience, gaining customers, brand goals, mission, visuals, voice, platforms, hashtags, analytics, and a pep talk.
The final element of …
Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch
Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch
Honors Projects
The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.
Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …