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Catching Their Attention: Slide Shows As Outreach, Elizabeth Ramsey
Catching Their Attention: Slide Shows As Outreach, Elizabeth Ramsey
Elizabeth Ramsey
Albertsons Library at Boise State University has found slide shows to be an essential and easy to manage component in its outreach efforts and branding strategy. The slide shows run continually on a TV monitor in the library lobby as well as on all the computers in the library labs. This presentation focuses on the strategies used in the selection of topics, images and text, presenting examples of some of the most popular slides used at Albertsons Libraries categorized under recommended best practices.
An Introduction To The Special Issue On Marketing Of High-Technology Products, Services And Innovations, Shikhar Sarin, Jakki J. Mohr
An Introduction To The Special Issue On Marketing Of High-Technology Products, Services And Innovations, Shikhar Sarin, Jakki J. Mohr
Shikhar Sarin
We are pleased to introduce this special issue on marketing of high-technology products and innovations. High-technology industries are distinguished by increasing turbulence, and time-and information-intensive environments (Mohr, Sengupta, & Slater, in press). Additionally, issues related to unique characteristics like network effects, dominant design, and technological standards increase complexity in identifying, implementing, and evaluating marketing strategies in such environments (Hills & Sarin, 2003). This special issue features papers that contribute theoretically, methodologically, and substantively to enhancing our understanding of marketing strategies in high-tech environments.