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Full-Text Articles in Business
Lumina: Illuminating The World Of Holistic Beverage Branding With Switchel, Lily Lang
Lumina: Illuminating The World Of Holistic Beverage Branding With Switchel, Lily Lang
Mahurin Honors College Capstone Experience/Thesis Projects
This Capstone Experience project establishes a compelling brand identity for the beverage switchel, under the name Lumina. Through a comprehensive branding blueprint, a strategic framework is crafted to guide brand development. This framework encompasses industry, competitor, and strategic analyses alongside consumer insights, a communication strategy, and cost of implementing ideas. With these insights, the project extends beyond theoretical constructs to practical applications, including label design, and website prototyping. By integrating elements of advertising and design, this project aims to not only reimagine switchel, but also to establish Lumina as a distinctive and resonant presence in the beverage industry. Through strategic …
Beverage Bottle Capacity, Packaging Efficiency, And The Potential For Plastic Waste Reduction, Rafael Becerril Arreola, R. E. Bucklin
Beverage Bottle Capacity, Packaging Efficiency, And The Potential For Plastic Waste Reduction, Rafael Becerril Arreola, R. E. Bucklin
Faculty Publications
Plastic pollution is a pressing issue because authorities struggle to contain and process the enormous amount of waste produced. We study the potential for reducing plastic waste by examining the efficiency with which different polyethylene terephthalate (PET) bottles deliver beverages. We find that 80% of the variation in bottle weight is explained by bottle capacity, 16% by product category, and 1% by brand. Bottle weight is quadratic and convex function of capacity, which implies that medium capacity bottles are most efficient at delivering consumable product. Local data on PET bottle sales and municipal waste recovery validate the findings. A 20% …
Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain, Leonardo Brista
Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain, Leonardo Brista
Honors Projects
This memorandum analyzes five industries of personal interest and potential job opportunities within each, as well as an analysis of Spain’s economy and identifying the process of working as an expatriate. The goal of this project is to lay out the career opportunities in various industries in and out of the United States, the situation of their environments, and rationalizing them in an evaluative method. Each industry of interest will be analyzed on their economic strength, sociopolitical environment, and geographic area of focus. The top five companies in each industry will also briefly analyzed, comparing their overall employee approval rating …