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Full-Text Articles in Business
Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen
Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen
Marketing and Strategy Faculty Publications
Substance use disorders, including the opioid epidemic, have reached crisis levels throughout the United States, and Utah is no exception. In 2017, more than 72,000 Americans died from drug overdoses, a number that has doubled in the past decade. According to the Centers for Disease Control, 635 Utahns died from a drug overdose in 2016; that is 22.4 per 100,00 population, a rate that was above the national average of 19.8 and the 19th highest in the nation for that year. Although in Utah and the U.S. as a whole, men are more likely to die from a drug overdose, …
Utah Women's Postsecondary Education Roundtable, Susan R. Madsen
Utah Women's Postsecondary Education Roundtable, Susan R. Madsen
Marketing and Strategy Faculty Publications
Utah must harness the power of education for its residents, as the state’s future economic success and high quality of life rests squarely upon having an educated population. Increasing the number of Utah residents completing a postsecondary certificate or degree is a powerful strategy for maximizing the quality of life in Utah. An educated population increases both the social and economic capital of the state. Cultivating an educated populace requires creating a college-going culture and assuring that both women and men earn postsecondary certificates and degrees to the maximum extent possible.
Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel
Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.
Entrepreneurship And Women-Owned Business: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Entrepreneurship And Women-Owned Business: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Ann Marie Wallace (WBCUtah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Pam Palermo (St. George Chamber), Rose Maizner (Womenpreneurs), Karin Palle (Utah Women’s Network), Pam Juliano (The Juliano Group), Roxana King (Professional Women’s Roundtable), Allison Lew & Kassidi Henrie (Women Who Build)
Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan
Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Fast fashion has changed the world’s fashion industry and consumer behavior extensively. Not only has the fast fashion provided “hot” products that capture the latest fashion trends from the catwalk, but has also allowed consumers purchase products with affordable prices (Su et al., 2016). Generation X is an important age group to study since it “bridged pre-digital and digital cultures, liberal and neo-conservative political swings, material abundance and economic hardship, social engagement” and has an important role in bridging baby boomers and the Millennials (Katz, 2017). A lot of literature is available about Millennials consumer buying behavior, but very little …
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
Theses/Capstones/Creative Projects
Women are faced with a constant barrage of advertisements every day and the subliminal messages that come with this visual assault. These messages are influenced by years of sexism and oversexualization in the media, and shape the actions of female consumers. This investigation reviews three existing studies that demonstrate the negative effects of beauty advertisements on women. These effects are then studied through the lens of female consumer behavior to evaluate women’s motivations in continuing to buy beauty products. A link between negative effects and consumer motivations is discussed to reveal the harsh grip of sexism on the beauty and …