Business Commons^™

2005 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December 2005.

Consumer Preferences For High-Tech Product Forms: Converged Or Separate? Evolution Of Technology & Reversal Of Preferences, Jin K. Han, Seh-Woong Chung, Seok Sohn Yong

Research Collection Lee Kong Chian School Of Business

With the surging popularity and growing availability of convergence products (e.g., camera phones, all-in-one PDAs) in high-tech product categories, consumers now face another dilemma in their purchase consideration: which product form converged, stand-alone, or both? This study sets out to investigate pattern(s) of consumer preferences for product form along the evolution of technology trajectories. In two experiments, we find that, at low levels of technological performance, consumers show an overwhelming preference for the converged product form over the dedicated counterpart; whereas, at a higher technological performance level, the pattern of preferences is reversed. Furthermore, we observe that a preannouncement of …

2005 November, Office Of Communications & Marketing, Morehead State University

Morehead State Press Release Archive, 1961 to the Present

Press releases for November 2005.

The Power Of Power In Supplier-Retailer Relationships, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

In his interesting paper, Martin Hingley makes a few key observations about power and role accorded to it in the relationship marketing literature that has become increasingly popular over the past decade. Fundamentally, the article states that the relationship marketing view sees power as alien to effective relationships, as negating cooperation, and as the antithesis of trust. In other words, power in a relationship is ‘‘only viewed in a negative sense’’. Or, alternatively, power is viewed as not important enough to include in relationship marketing models because firms have moved from transactional exchanges to relational exchange. It is contended by …

2005 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October 2005.

Rebranding: A Case Study Approach, Maria Size

Masters

The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of …

2005 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September 2005.

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.

Paradox And The Consumption Of Authenticity Through Reality Television, Randall L. Rose, Stacy L. Wood

Faculty Publications

We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self-referential hyperauthenticity.

Vol. Vi, Tab 38 - Ex. 31 - Survey Of Rosetta Stone Brand Health, Rosetta Stone

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?

2005 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August 2005.

Word-Of Mouth Transmission In Settings With Multiple Opinions: The Impact Of Other Opinions On Wom Intention And Strength, Gangseog Ryu, Lawrence Feick, Jin K. Han

Research Collection Lee Kong Chian School Of Business

In two experiments we examine word-of-mouth (WOM) in multiple opinion settings. In Study 1, we find that (generally) the presence of congruent other opinions tended to increase the likelihood and strength of WOM compared to a situation when there was no other opinion. In addition, incongruent other opinions also have a tendency to increase WOM likelihood, but reduced strength compared to when no other opinions were present. Further, we find that consumerÆs level of satisfaction and strength of social tie to the recipient moderated the effect of opinion congruence. In Study 2, we generally replicate the results in Study 1 …

2005 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2005.

Service Encounters: The Missing Link Between Service Quality Perceptions And Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

Relationship marketing emphasizes that for a firm to be profitable, it must be attentive to those factors that affect service satisfaction. Extant research in the service sector reveals two important determinants of service satisfaction. One is service quality, and the other is the service encounter, representing the interaction between the customer and the service provider. Further, it has been demonstrated that service quality is also related to customer perceptions of the service encounter. However, a question that a remains unanswered is about the precise nature of the relationship between service quality and service encounter on one hand, and service satisfaction …

Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini

Conference proceedings

Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …

Do Suppliers Benefit From Collaborative Relationships With Large Retailers? An Empirical Investigation Of Efficient Consumer Response Adoption, Daniel Corsten, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Collaborative manufacturer-retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, the authors empirically investigate whether the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes. The results demonstrate that whereas ECR adoption has a positive impact on supplier economic performance and capability development, it also generates greater perceptions of negative inequity on the part of the supplier. However, retailer capabilities and supplier trust …

The Korean Language And The Effects Of Its Honorifics System In Advertising: Deferential Vs. Informal Speech As Regulatory Prime On Persuasive Impact, Jin K. Han, Yong Seok Sohn, Kun Woo Yoo

Research Collection Lee Kong Chian School Of Business

A very prominent feature of the Korean language is its extensive honorifics system, where the speaker is obliged to adopt a level of speech (deferential vs. informal) befitting the status of the target audience. As the context for using deferential (informal) speech parallels the setting for prevention (promotion) focus, we set out to examine whether the Korean honorifics system itself functions as a natural prime for regulatory orientation. In Study 1, we find that deferential (informal) speech style activates prevention (promotion) focus in the addressee. Accordingly, we show that ad copies in deferential (informal) speech style resulted in regulatory fit …

2005 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2005.

Credit Cards As Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose

Faculty Publications

Credit cards are an increasingly essential technology, but they carry with them the paradoxical capacity to propel consumers along lifestyle trajectories of marketplace freedom or constraint. We analyze accounts provided by consumers, credit counselors, and participants in a credit counseling seminar in order to develop a differentiated theory of lifestyle facilitation through credit card practice. The skills and tastes expressed by credit card practice help distinguish between the lifestyles of those with higher cultural capital relative to those with lower cultural capital. Differences in lifestyle regulation practice are posited to originate in cultural discourses related to entitlement and frugality.

Effects Of Antismoking Advertising-Based Beliefs On Adult Smokers’ Consideration Of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton

Marketing Faculty Research and Publications

Objectives. We examined whether specific antismoking advertising–based beliefs regarding the addictiveness of smoking, the dangers of environmental tobacco smoke, and the tobacco industry’s use of deceptive advertising practices are associated with adult smokers’ consideration of quitting. We also assessed whether interactions between such beliefs and having children living in the home were associated with consideration of quitting. Methods. We used analyses of smokers’ responses to a telephone survey conducted after completion of the Wisconsin Anti-Tobacco Media Campaign to test hypotheses associated with our study objectives. Results. Results indicated that advertising-based beliefs regarding smoking addictiveness and the dangers of environmental …

Diffusion Of Art: An Investigation Of The Evolution Of Modern Indian Art, Srinivas K. Reddy, Mayukh Dass, Umesh Gaur

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Testing For A Synergistic Effect Between Online Publicity And Advertising In An Integrated Marketing Communications Context, Anca C. Micu

WCBT Faculty Publications

This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also, the indirect relationship between brand communication exposure condition and purchase intent was modeled via path analysis. 634 students participated in an online experiment. Repeated measures MANCOVA analysis results indicate that the two synergistic conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other …

2005 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2005.

2005 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2005.

Sp641-Tennessee Farm-Level Economic Implications Of Soybean Rust, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Asian Soybean Rust (here after referred to as “rust”) is a potentially devastating crop disease. It now afflicts soybean production in the Eastern Hemisphere and in the Western Hemisphere south of the equator. The first case of rust in the continental United States was confirmed on November 10, 2004. While the extent of the outbreak is not known, concern over the long-range impact of rust on U.S. soybeans has grown as a result of the confirmation.

Many federal and state agricultural agencies have begun preparations for such an outbreak. Defined protocols have been developed in some states for better agency …

2005 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2005.

Crop Updates 2005 - Cereals, Darsham Sharma, Brenda Shackley, Mohammad Amjad, Christine M. Zaicou-Kunesch, Wal Anderson, D. Tennant, Steve Penny Jr, Ben Curtis, Veronika Reck, Richard Richards, Gavin Knell, Steve Curtin, David Sermon, Alan Bedggood, T. B. Biddulph, T. L. Setter, J. A. Plummer, D. J. Mares, H. Khabaz-Saberi, I. Waters, G. Mcdonald, Harmohinder Dhammu, David Nicholson, Chris Roberts, Stephen Loss, Ross Brennan, Kith Jayasena, Eddy Pol, Simon Teakle, R. Loughman, C. Beard, B. Paynter, K. Tanaka, G. Poulish, A. Smith, Paul Damon, Zed Rengel, Lionel Martin, Narelle Hill, Ron Mctaggart, Ray Tugwell, Geoff Thomas, Manisha Shankar, John Majewski, D. Foster, H. Golzar, J. Piotrowski, Rob Grima, Jeff Russell, Angie Roe, Vivien A. Vanstone, Sean J. Kelly, Helen F. Hunter, Mena C. Gilchrist, C. R. Newman, Svetlana Micic, Phil Michael, Gabrielle Coupland, Ern Kostas, Mohammed Hamza, Tina Botwright Acuña, Len Wade, Ingrid Richardson

Crop Updates

This session covers thirty six papers from different authors:

WHEAT AGRONOMY

1. Optimum sowing time of new wheat varieties in Western Australia, Darshan Sharma, Brenda Shackley, Mohammad Amjad, Christine M. Zaicou-Kunesch and Wal Anderson, Department of Agriculture

2. Wheat varieties updated in ‘Flowering Calculator’: A model predicting flowering time, B. Shackley, D. Tennant, D. Sharma and C.M. Zaicou-Kunesch, Department of Agriculture

3. Plant populations for wheat varieties, Christine M. Zaicou-Kunesch, Wal Anderson, Darshan Sharma, Brenda Shackley and Mohammad Amjad, Department of Agriculture

4. New wheat cultivars response to fertiliser nitrogen in four major agricultural regions of Western Australia, Mohammad Amjad, …

A Consumer-Behavior Perspective On Intimate Partner Violence, Debra Lynn Stephens, Ronald Paul Hill, James W. Gentry

Department of Marketing: Faculty Publications

This research examines women’s experiences of and responses to intimate partner violence using the perspective of the extended self. From in-depth interviews with a demographically diverse group of women in the United States, the primary theme to emerge was that chronic abuse is experienced as the male partner’s ongoing campaign to incorporate the abused woman into his extended self, by appropriating or destroying the aspects of her that give her autonomy. The most important implication for agencies serving abused women is that many of their clients are faced with the daunting task of repairing or reconstructing their core and extended …

2005 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2005.

“Toughest Sport On Dirt”: An Exploratory Study Of Market Demand Variables Of Fans Of The Professional Bull Riders, Inc., Chia-Ying (Doris) Lu, Brenda Pitts, Kevin Ayers, Carol Lucas

Kinesiology Faculty Publications

No abstract provided.