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Full-Text Articles in Business

Digital Marketing Lab: Researching And Implementing Web-Based Marketing Strategies, Analyn Bengs, Holli Salamone, Kathryn Edwards, Travis Crabtree Apr 2015

Digital Marketing Lab: Researching And Implementing Web-Based Marketing Strategies, Analyn Bengs, Holli Salamone, Kathryn Edwards, Travis Crabtree

Research Horizons Day Posters

No abstract provided.


Key Marketing Concepts – Core Course Alignment, John Cooper Jan 2015

Key Marketing Concepts – Core Course Alignment, John Cooper

Teaching and Learning Academy Research Posters & Papers

Marketing concepts are constantly evolving, and this project set out to review the delivery of key marketing concepts across the core marketing courses offered at Sheridan.

The focus of this paper and review should be viewed as part of this continuous improvement process, intended to provide recommendations for consideration in an effort to provide a uniquely branded Sheridan Pilon School of Business Administration Marketing diploma student and faculty experience.