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Guiding Tourists To Their Ancestral Homes, Nina M. Ray, Gary Mccain
Guiding Tourists To Their Ancestral Homes, Nina M. Ray, Gary Mccain
Marketing Faculty Publications and Presentations
Purpose: This paper introduces measures of the motivation of tourists who travel to their ancestral homes. A set of learning exercises is presented for students and managers to apply understanding of these motives to tourism strategies.
Design/Methodology/Approach: This paper provides a brief review of the literature of heritage tourism and the special segment that travel with genealogical objectives. Survey data on motives to seek out ancestors is provided with learning exercises to link motives to tourism planning.
Findings: Data on the importance of multiple motives is presented with analytical measures of their overall importance levels and of differences between U.S. …