Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Marketing

PDF

Mark Ritson

Selected Works

2010

Articles 1 - 1 of 1

Full-Text Articles in Business

Meaning Matters: Polysemy In Advertising, Stefano Puntoni, Jonathan Schroeder, Mark Ritson Dec 2009

Meaning Matters: Polysemy In Advertising, Stefano Puntoni, Jonathan Schroeder, Mark Ritson

Mark Ritson

No abstract provided.

Go to article