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Assessing The Production Revenues And Forecasting Models Of Lexington Children's Theatre Productions, 1998–2004 And 2008–2014, Shea Henning Bartlett
Assessing The Production Revenues And Forecasting Models Of Lexington Children's Theatre Productions, 1998–2004 And 2008–2014, Shea Henning Bartlett
MPA/MPP/MPFM Capstone Projects
This paper assesses the accuracy of the ticket sales and revenue forecasting model used by Lexington Children’s Theatre, a Central Kentucky Performing Arts non-profit. Research suggests that if bias is present in the models, it could be a result of the Optimism Bias, which is a tendency for humans to predict favorable outcomes. Recent data seems to suggest that humans may also act pessimistically with forecasts if the endgame would work in their favor.
"The Lexington Children’s Theatre provided data for 108 productions over a twelve-year span from 1998 – 2014. Using a series of regression models, I found that …
Analyzing The Presence Of Marketing In Campus Recreation Departments, Amy Gibson
Analyzing The Presence Of Marketing In Campus Recreation Departments, Amy Gibson
MPA/MPP/MPFM Capstone Projects
The University of Kentucky’s Campus Recreation department is currently operating without professional marketing personnel to promote the programs and services the facility offers. With the university expanding campus housing for incoming students, the question of how activity spaces will accommodate and reach out to these students is certainly one to consider.
I conducted this research with the aim of analyzing the importance of marketing in Campus Recreation facilities and to see if marketing efforts have an effect on facility usage by participants. The department began conducting surveys in 2010 to assess its programs and services in order to determine student …