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Full-Text Articles in Business
Customer Relationship Management: Pengembangan Memakai Konsep-Konsep Di Pemasaran, Ignatius Heruwasto
Customer Relationship Management: Pengembangan Memakai Konsep-Konsep Di Pemasaran, Ignatius Heruwasto
Jurnal Manajemen dan Usahawan Indonesia
The concept of customer relationship management (CRM) has been recognized since early 19905 in the management literature and business practice. Despite its popularity, there is a gap between CRM vision, concept and framework for the implementation, causes the majority of the users fail to gain, the 'benefit. Based on concepts in marketing, this article develop CRM in which initialy i,;iitiated by information technology to be more comprehensive, implementable and useful/.
Customer Relationship (Hubungan Konsumen) Mempengaruhi Loyalitas Pelanggan Im3, Three, Esia, Dan Flexi, Ignatius Heruwasto
Customer Relationship (Hubungan Konsumen) Mempengaruhi Loyalitas Pelanggan Im3, Three, Esia, Dan Flexi, Ignatius Heruwasto
Jurnal Manajemen dan Usahawan Indonesia
This research combines two important concepts, namely customer relationships (consumer relationships) and consumer loyalty. This research focuses on the customer relationship process at cellular providers IM3, Three, Esia, and Flexi, which are cellular providers that have superior products. Apart from cellular providers IM3, Three, Esia, and Flexi also have many competitors who are ready to compete to win consumers. .The reason underlying this research topic is that every provider, in retaining its consumers or customers, must have good relationships with customers at the same time as consumers so that they can increase and maintain customer loyalty. The aim of this …