Open Access. Powered by Scholars. Published by Universities.®
- Keyword
Articles 1 - 5 of 5
Full-Text Articles in Business
College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie
College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie
Honors Theses and Capstones
No abstract provided.
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Honors Theses and Capstones
No abstract provided.
Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais
Csr Communication Strategies: How To Steer Away From Consumer Skepticism, Margaret M. Dauphinais
Honors Theses and Capstones
CSR Communication Strategies: How to Steer Away from Consumer Skepticism and Distrust
The Effect Of University Sales Education On The First After-College Sales Job, Ilya Feldman
The Effect Of University Sales Education On The First After-College Sales Job, Ilya Feldman
Honors Theses and Capstones
This research investigates the relationship between the amount of sales education and the job performance of the recent UNH graduates on the first after-college sales job. The overarching hypothesis suggests that more sales education leads to better sales job performance. The results of the research found this correlation to be positive and significant. Also, this research found that job performance indicators that are affected the most significantly by the amount of sales education are confidence, passion, commitment, and on-target earnings. Moreover, it identifies the categories of sales education that were determined to be the most crucial in better first after- …
Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald
Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald
Honors Theses and Capstones
In this paper, we examine the social media activity surrounding three different brands (Hulu, Netflix, and Disney+) using two different and complimentary techniques. In Study 1, we use a popular social listening tool to examine quantitative data of different kinds including the share of voice of these brands as well as the major geographic markets and languages associated with these brands' social media activity. These are three of the biggest brands in the over-the-top (OTT) industry and all three of these companies offer streaming services that are highly popular with consumers around the world. To get a better sense of …