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Articles 1 - 3 of 3
Full-Text Articles in Business
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Business Exchange
Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism
Scholarly Pursuits: It Takes A Community To Raise A Brand
Scholarly Pursuits: It Takes A Community To Raise A Brand
Business Exchange
DePaul Marketing Professor Al Muniz's research on brand communities--people who, united by their loyalty to a particular brand, feel a responsibility to share brand narratives and offer support and solutions associated with the brand--has changed the marketing discipline. He is currently researching the LEGO brand community.
Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data
Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data
Business Exchange
Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data.