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Full-Text Articles in Business
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong
Asia Marketing Journal
In this paper, authors focused on the difference between successful and unsuccessful items in terms of the innovation and imitation parameters of Bass diffusion model. Each item was scraped by members directly from the minihompies they visit. Top 50 items in terms of total number of adoption are classified as successful items and the 50 items whose total number of adoption was just below the average are classified as unsuccessful items. In particular, authors are interested in investigating the role of influentials in the diffusion process. Influentials are defined as those people whose network centrality (Indegree, Outdegree, and Betweeness centrality) …
사회적 네트워크에서의 고객무형가치에 대한 연구, Sang Man Han, Ji Eun Lee
사회적 네트워크에서의 고객무형가치에 대한 연구, Sang Man Han, Ji Eun Lee
Asia Marketing Journal
No abstract provided.