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Full-Text Articles in Business
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …
#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn
#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn
Mahurin Honors College Capstone Experience/Thesis Projects
Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …
Ua1f Wku Spirit & Symbols, Wku Archives
Ua1f Wku Spirit & Symbols, Wku Archives
WKU Archives Records
Bibliography of sources related to WKU Spirit, symbols, mascots, logos and school colors.