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Cultural Adaptation On The Web: Review And Implications, Sudhir H. Kale, Sangita De, Nicholas Kreider
Cultural Adaptation On The Web: Review And Implications, Sudhir H. Kale, Sangita De, Nicholas Kreider
Sudhir H. Kale
Catering to the preferences of culturally diverse Web audiences requires adaptation in Web communication. In this article, we review existing literature on culture and Website design and discuss the impact of culture on Web communication using ten dimensions of culture drawn from Hofstede's (1991) and Trompenaars' (1993) cultural frameworks.