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Homesense, Ashwaq Al Khalil, Brian Aebi, Mitesh Dedhia
Homesense, Ashwaq Al Khalil, Brian Aebi, Mitesh Dedhia
Engineering and Technology Management Student Projects
HomeSense is a proposed new smart home monitoring solution by Honeywell Inc and will be part of the Resideo smart home brand. This marketing plan for HomeSense will describe the problem we are solving, the solution, our target market, our ideal customer, and go to market strategy.
Based on market research, we have identified the residential market to be the most suitable market to launch the product. Currently there are only two solutions in the residential market for utility monitoring and those are only focused on energy consumption. HomeSense provides additional capabilities beyond the existing solutions to the residential market …