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Full-Text Articles in Business

Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris Apr 2018

Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris

Scholar Week 2016 - present

Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.


Resourcing The Postmodern Pastor: An Examination Of Young Pastors’ Attitudes And The Implications For Denominational Publishers, Bonnie J. Perry May 2014

Resourcing The Postmodern Pastor: An Examination Of Young Pastors’ Attitudes And The Implications For Denominational Publishers, Bonnie J. Perry

Ed.D. Dissertations

This study explored the influence of postmodernity on the changing attitudes of young pastors regarding spirituality and discipleship in their adult congregants. The purpose of this study was to educate and equip Christian publishers to resource young pastors who are ministering in a postmodern culture. The study focused on Church of the Nazarene pastors 35 years old or younger in the calendar year 2012, exploring their attitudes toward Christian faith, spirituality, and discipleship. At certain junctures in the study, the young pastors’ attitudes were compared to those of pastors who were 36 years or older in order to determine what …


Increasing Enrollment: Evaluating College-Choice Factors At A Midwest Christian University, Jeremy J. Hayes May 2014

Increasing Enrollment: Evaluating College-Choice Factors At A Midwest Christian University, Jeremy J. Hayes

Ed.D. Dissertations

This study evaluated the college-choice factors of 628 freshman students from a Midwest Christian University to determine which variables had the greatest impact on their decision to attend a particular university. Surveys were distributed to freshman students at the new-student orientation during the fall of 2012. The results indicated that institutional factors have the most influence on freshman students’ college-choice decision. In addition, marketing factors are slightly more influential than non-marketing factors. The campus visit is the most influential factor effecting the college-choice decision. The findings also revealed that marketers can be just as influential, if not more, than parents …


Beads To Build: Raising Funds To Raise Hope, Elisabeth M. Abfall May 2012

Beads To Build: Raising Funds To Raise Hope, Elisabeth M. Abfall

Honors Program Projects

Beads to Build is a fundraising initiative that uses both print material and online resources to share the story of the Mountains of Hope Orphanage in Mpigi, Uganda and make items available for sale to support the orphanage. The children at the orphanage live in a rented building, which is very costly. By selling jewelry made by the orphans, t-shirts, and photographs, Beads to Build was able to generate enough funds to purchase two acres of land in October 2011. In the spring of 2012, an orphanage will be built on the two acres of land. Building an orphanage will …