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Full-Text Articles in Business
Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak
Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak
Marketing Faculty Research and Publications
In this paper we will analyze the relationship between free market principles and ethics through an exploration of how too many business managers often approach the ideas of Adam Smith and Milton Friedman. In doing so, we aim to provide a thoughtful foundation for future discussions of how we ought to navigate this intersection. We briefly examine questions such as: What is the relationship between the “best” economy in terms of efficiency and the common good for society? Is pursuing one’s individual economic advantage the same as promoting the general interest? As we analyze and discuss these questions, specifically in …
The “Integrative Justice Model” As Transformative Justice For Base-Of-The-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
The “Integrative Justice Model” As Transformative Justice For Base-Of-The-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
Marketing Faculty Research and Publications
Writing in Business and Politics, Santos and Laczniak (Business and Politics 14(1) 2012) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for authentic engagement, co-creation, and customer interest representation, among other elements, when transacting with vulnerable market segments. Basically, the IJM derived certain operational virtues, implied by moral philosophy, to be used when marketing to the poor. But this well-intentioned approach raises a significant “So what?” question. Are such sentiments anything but lofty aspirations for idealists or are …
Culture And Chocolate Consumption In China: A Case Study Of The Launch Of A Brazilian Brand, Syed H. Akhter, Marcilio Machado
Culture And Chocolate Consumption In China: A Case Study Of The Launch Of A Brazilian Brand, Syed H. Akhter, Marcilio Machado
Marketing Faculty Research and Publications
No abstract provided.
Marketing Ethics And Csr In Marketing: Research Challenges For The Next Decade, Gene R. Laczniak
Marketing Ethics And Csr In Marketing: Research Challenges For The Next Decade, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Government Efforts To Aid Consumer Well-Being: Understanding Federal Health Warnings And Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews
Government Efforts To Aid Consumer Well-Being: Understanding Federal Health Warnings And Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications
No abstract provided.
Honor Among Salespeople: Using An Ethical Role Play And Code Of Ethics Exercise To Develop An Ethical Framework In A Professional Selling Course, Rebecca Dingus, Alexander Milovic
Honor Among Salespeople: Using An Ethical Role Play And Code Of Ethics Exercise To Develop An Ethical Framework In A Professional Selling Course, Rebecca Dingus, Alexander Milovic
Marketing Faculty Research and Publications
Building on recommendations from both sales educators and the AACSB, the authors propose a three-step approach to assist professors in teaching ethics in a Professional Sales course. An ethics module is presented that consists of an ethics role play, a discussion of “grey area” situations that a salesperson will often experience, and a Code of Ethics written assignment that will allow students to experience, analyze, and reinforce positive ethical behavior in order to help prepare them for sales careers. Following a detailed explanation of each exercise, student feedback is presented to support this multi-faceted ethics program as a valuable contribution …