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Marketing

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Georgia Southern University

2018

Supply chain

Articles 1 - 2 of 2

Full-Text Articles in Business

Tracing, Security, And Safety: The Problem With Wild-Caught Seafood Supply Chains, Stephen Lemay, Dave Mcmahon, Jeffrey Periatt Jan 2018

Tracing, Security, And Safety: The Problem With Wild-Caught Seafood Supply Chains, Stephen Lemay, Dave Mcmahon, Jeffrey Periatt

Association of Marketing Theory and Practice Proceedings 2018

This article explores the difficulties associated with long, complex, supply chains in seafood markets. It does a brief literature review, discusses some of the issues raised by the long supply chain, and then compares one long seafood supply chain to a short, problematic supply chain.


Beyond Supplier Relationship Management, Vishal Kashyap, Mee-Shew Cheung, Marla A. Phillips Jan 2018

Beyond Supplier Relationship Management, Vishal Kashyap, Mee-Shew Cheung, Marla A. Phillips

Association of Marketing Theory and Practice Proceedings 2018

In an effort to determine the sources of dysfunction that affect the integrity of supply in the pharmaceutical and medical device industry, a research collaboration was created by the academia, business practitioners and regulators. The research used a multi-stage effort that relied on the DMADV (define, measure, analyze, develop, and verify) approach to identify and propose solutions for key issues influencing the reliability of supply chains in an effort to improve existing processes of the participating firms. The data was collected over 3 years and involved 41 executives from 25 participating firms that had either Fortune 500 or Fortune 100 …