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Full-Text Articles in Business
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Honors College Theses
Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.
Body Language And Sales, Adam Puckett
Body Language And Sales, Adam Puckett
Honors College Theses
This area of research focuses on the link and association between body language and success in professional sales, and whether gestures have any relationship to perceptions of the salesperson’s ability and acumen. Utilizing collegiate sales competition videos taken from a university Sales program, the current study investigates and observes the link between nonverbal gestures, body language, and sales performance scores given by professional salespeople and sales recruiters. The results of this study hopes to suggest a relationship between gesture and perceptions of skillfulness within the sales interaction to the buyer or potential client. This, in turn, would have implications for …