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A Comparative Study Of Attractiveness Types In Advertisements Of Women's Magazines Between United States And Thailand, Pornkamon Unyawong
A Comparative Study Of Attractiveness Types In Advertisements Of Women's Magazines Between United States And Thailand, Pornkamon Unyawong
Theses Digitization Project
The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there …