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Strategic Marketing Plan For An Online Service Provider In The Property Management Industry, Ruchika Wijesinghe
Strategic Marketing Plan For An Online Service Provider In The Property Management Industry, Ruchika Wijesinghe
Theses Digitization Project
Outlines the development of a strategic marketing plan for a company offering online rent payment, apartment search and property management services to property owners, managers and tenants. Data was gatherd from both primary (customers survey) and secondary sources to develop a strategic marketing plan for 2006.