Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Brand ambassadors (1)
- Brand story (1)
- Coachella (1)
- Digital marketing (1)
- Dreamforce (1)
-
- E-Commerce (1)
- E-Commerce blog (1)
- Entrepreneurship (1)
- Events (1)
- Experience industry (1)
- Experiential Marketing (1)
- Financial literacy (1)
- Influencers (1)
- Lifestyle marketing (1)
- Marketing (1)
- Multimedia Learning Theory (1)
- Music festival (1)
- Outdoor brand (1)
- Sensory marketing (1)
- Social media marketing (1)
- Student stress (1)
- Survey (1)
- Technology (1)
- UI/UX (1)
- VMworld (1)
- Web design (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny
Experience Industry Management
Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …
Yeti: A Cooler Way To Market Your Product, Alana Trnavsky
Yeti: A Cooler Way To Market Your Product, Alana Trnavsky
Experience Industry Management
With the increased use of technology, marketing has evolved to primarily use social and digital media as the platform utilized to share content. Brands have creatively implemented new ways to market their products and services to distinguish themselves from other brands. The purpose of this study was to examine YETI’s marketing strategies. YETI is a high-end outdoor gear brand that is known for its sturdy coolers and drinkware. The research was gathered using a case study guide developed by the researcher, which outlined YETI’s current marketing practices. Within this study, there is an instrument used as a guideline to evaluate …
E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin
E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin
Journalism
The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as …
Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll
Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll
Communication Studies
This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Comparative Analysis And Best Practices Of Experiential Marketing, A Look Into Sensory Marketing, Cameron J. Bielat
Experience Industry Management
As the experiential marketing industry has begun to take precedent over prior marketing methods, organizations are learning to capitalize on customer immersion and relationship development, done so through sensory marketing. This review works to evaluate and measure multiple large experiential conferences within their respective industries. The purpose of this study is to examine the sensory-activating marketing practices, also known as sensory-marketing activations, present within the emerging experiential marketing industry, with a highlight on the best practices within major organizational conferences. Within this study there is a detailed instrument that is used as a guideline to evaluate key experiential marketing tactics. …