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Emerging Trend In Educating Future Young Marketers: "Like Or Unlike", Pamela Kwok, Paula Hodgson
Emerging Trend In Educating Future Young Marketers: "Like Or Unlike", Pamela Kwok, Paula Hodgson
Paula Hodgson
The implementation of a new academic structure, the Hong Kong Diploma of Secondary Education, in 2012 has led to revised common descriptors for associate-degree and higher-diploma programmes released by the Education Bureau in Hong Kong. Both types of programme are now required to have generic content of at least 60 and 40 percent, respectively, in terms of curriculum design. This generic content covers IT and other skills for initial employment at a para-professional level. The business environment in Hong Kong is highly dynamic, and generic IT skills can play a crucial role in enabling young marketers to be better informed, …