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Examining The Use Of Nutrition Information On Restaurant Menus, Courtney Droms Hatch
Examining The Use Of Nutrition Information On Restaurant Menus, Courtney Droms Hatch
Courtney M. Droms
Over the past decade, the world has been facing an obesity epidemic. In the popular press and certain governmental and public policy circles, this seems to be attributed to the marketing efforts of fast-food and chain restaurants. As a solution to this problem, many have proposed increasing the amount of nutrition information available to the public by adding nutrition information to restaurant menus and menu boards. However, some debate has ensued about the use and function of this nutrition information. Specifically, this research attempts to uncover whether consumer actually use the nutrition information to aid their decision-making process. In two …
The Buying Center Concept: Fact Or Fiction?, W. Johnston, Daniel Mcquiston
The Buying Center Concept: Fact Or Fiction?, W. Johnston, Daniel Mcquiston
Daniel H. McQuiston
Focuses on the significance of organizational buying behavior. Importance of purchase decision; Factors affecting collective behavior and performance; Interaction of socioeconomic field.