Business Commons^™

Editorial: The "Measurement Trap", William Bleuel

William H. Bleuel

While I strongly agree that measurement in business is important, I also maintain that there is a degree of risk in taking measurements. I refer to this risk as “the measurement trap.” The measurement trap occurs when an executive believes that he can understand the business and customers in his market by increasing the number of instances of measuring aspects of his business and increasing the level of sophistication within his measurement system.