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Management Sciences and Quantitative Methods

G. Kent Webb

Selected Works

Refereed Articles

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

Deer Herd Management Using The Internet: A Comparative Study Of California Targeted By Data Mining The Internet, G. Kent Webb Jan 2013

Deer Herd Management Using The Internet: A Comparative Study Of California Targeted By Data Mining The Internet, G. Kent Webb

G. Kent Webb

An ongoing project to investigate the use of the internet as an information source for decision support identified the decline of the California deer population as a significant issue. Using Google Alerts, an automated keyword search tool, text and numerical data were collected from a daily internet search and categorized by region and topic to allow for identification of information trends. This simple data mining approach determined that California is one of only four states that do not currently report total, finalized deer harvest (kill) data online and that it is the only state that has reduced the amount of …


Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb Jan 2012

Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb

G. Kent Webb

As an experiment investigating social media as a data source for making management decisions, photo sharing websites were searched for data on deer sightings. Data about deer density and location are important factors in decisions related to herd management and transportation safety, but such data are often limited or not available. Results indicate that when combined with simple rules, data from photo sharing websites reliably predicted the location of road segments with high risk for deer-vehicle collisions as reported by volunteers to an internet site tracking roadkill. Use of Google Maps as the GIS platform was helpful in plotting and …