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Market Reactions To Businesses' Actions Towards People With Disabilities: Making The Business Case In The International Context, Claudia Araceli Hernández González

Open Access Theses & Dissertations

From the business point of view, people with disabilities still suffer discrimination in employment and lack of accessibility as customers. Opposing, as recipients of philanthropic efforts many individuals and firms donate resources to improve the life of people with disabilities. These actions demonstrate how the majority of the population is still fixed in a medical model of disability by trying to repair the person to conform to the social norm, instead of accepting that many disabilities do not undermine other abilities. However, there is little evidence of how these actions impact the financial performance of the organization. This study attempts …