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Full-Text Articles in Business
Supply Chain Management: Impact Of Customer Relationship Marketing On Performance Under Cooperation And Competition Strategies, Maria Eugenia Barua
Supply Chain Management: Impact Of Customer Relationship Marketing On Performance Under Cooperation And Competition Strategies, Maria Eugenia Barua
Open Access Theses & Dissertations
The dissertation investigation proposes a modified supply chain management model that is grounded on marketing theory and the concept of production sharing. Specifically, the model challenges the traditional cooperation-conflict continuum of strategic marketing management with a new managerial approach based on a cooperation-competition continuum. I investigate the significance of the new model in explaining behaviors in the supply chain management and its performance. In addition, I investigate whether the proposed managerial continuum (cooperation-competition) is consistent with other behaviors including power, conflict, trust, and customer relationship marketing such that coordination and supply chain performance is enhanced.
The data collection from manufacturers, …
A Systematic Approach To Manage Missing Data In Pavement Management Systems, Mazin M. Al-Zou'bi
A Systematic Approach To Manage Missing Data In Pavement Management Systems, Mazin M. Al-Zou'bi
Open Access Theses & Dissertations
Pavements are an important part of the highway transportation infrastructure, accounting for the largest share of the overall investment. A tremendous amount of time and money is spent each year on the construction of new pavements, as well as on the maintenance and rehabilitation of existing pavements.
Transportation agencies use pavement management systems (PMS) for their maintenance and rehabilitation planning, programming, and budgeting. PMS are used to make decisions regarding when maintenance and rehabilitation should be applied. The systems also select what type of treatment should be applied for each pavement section in the network with clear estimations of the …