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Full-Text Articles in Business
Twitter Adoption And Use By Smes: An Empirical Study, S. F. Wamba, Lemuria D. Carter
Twitter Adoption And Use By Smes: An Empirical Study, S. F. Wamba, Lemuria D. Carter
Dr Samuel Fosso Wamba
Social media tools are used by firms to create and capture business value. In this study, we synthesize emerging literature on social commerce, social media, and the diffusion of innovation to identify the role that organizational, managerial and environmental characteristics of SMEs play in the adoption of Twitter. To test the model, we administered a survey to 453 SME mangers from the United States, the United Kingdom, Australia and India. The results of logistic hierarchical regression indicate that firm innovativeness, age and geographic location have a significant impact on Twitter adoption by SMEs. Implications for research and practice are discussed.
Natural Environment, Market Orientation, And Firm Innovativeness: A Life Cycle Perspective, Clay Dibrell, Justin Craig, Eric Hansen
Natural Environment, Market Orientation, And Firm Innovativeness: A Life Cycle Perspective, Clay Dibrell, Justin Craig, Eric Hansen
Justin B. Craig
We investigate the moderating effects of the natural environment on the market orientation to firm innovativeness relationship in growth versus mature firms. 237 owners or chief executive officer respondents allowed us to establish evidence of (1) positive linkage between market orientation and firm innovativeness and (2) natural environmental policy moderates the market orientation to firm innovativeness relationship in growth ventures and not in their more mature peers. Our findings suggest ventures characterized as being in the growth stage are more likely to employ a more positive policy toward the natural environment to gain a long-term competitive advantage through firm innovativeness.