Business Commons^™

Judging Similarity Among Strings Described By Hierarchical Trees, Lola L. Lopes, Michael D. Johnson

Michael D. Johnson

The paper compares the tree-theoretical model of similarity judgement (in which the similarity between two objects is a function of the distance between them in a conceptual tree) with an averaging model of similarity judgement that is drawn jointly from information integration theory and from current research indicating the prevalence of anchoring and adjustment mechanisms in judgement. Results of an experiment are presented that suggest that even when subjects organize conceptual material as a hierarchical tree, judgments of similarity among the objects are better accounted for by an averaging mechanism than by distances in the tree. These data are discussed …

Green Freight Asia (C): The Road Ahead, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation.

Green Freight Asia (C): The Road Ahead is the third and final part of the case series. It …

Green Freight Asia (A): Driving The Adoption Of Sustainable Supply Chain Practices, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The first part, Green Freight Asia (A): Driving the Adoption of Sustainable Supply Chain Practices, chronicles the formation …

Green Freight Asia (B): Navigating Toward A Successful Partnership, Jason Woodard, Christopher Dula

C. Jason Woodard

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA on an IT solution partnership to support GFA’s programme for the adoption of green freight practices in the Asia Pacific region. The case could also be adapted for classroom facilitation with adequate preparation. The second part, Green Freight Asia (B): Navigating Toward A Successful Partnership, explores how a collaborative partnership between …