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Understanding The Determinants Affecting The Continuance Intention To Use Cloud Computing, Shailja Tripathi Dr.
Understanding The Determinants Affecting The Continuance Intention To Use Cloud Computing, Shailja Tripathi Dr.
Journal of International Technology and Information Management
Cloud computing has been progressively implemented in the organizations. The purpose of the paper is to understand the fundamental factors influencing the senior manager’s continuance intention to use cloud computing in organizations. A conceptual framework was developed by using the Technology Acceptance Model (TAM) as a base theoretical model. A questionnaire was used to collect the data from several companies in IT, manufacturing, finance, pharmaceutical and retail sectors in India. The data analysis was done using structural equation modeling technique. Perceived usefulness and perceived ubiquity are identified as important factors that affect continuance intention to use cloud computing. In addition, …
Understanding Financial Value Of Cloud-Based Business Applications: A Phenomenological Study, Victor Arthur Arthur
Understanding Financial Value Of Cloud-Based Business Applications: A Phenomenological Study, Victor Arthur Arthur
Walden Dissertations and Doctoral Studies
An understanding of opportunities and challenges in cloud computing is needed to better manage technology costs and create financial value. The purposes of this transcendental phenomenological study were to understand the lived experiences of minority business owners who operated business applications in the cloud and to explore how these experiences created financial value for businesses despite security challenges. Historically, minority business owners have experienced high rates of business failures and could benefit from information to help them manage business costs in order to position their businesses to grow and succeed. Modigliani-Miller's theorem on capital structure and Brealey and Young's concept …