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Cultural Implications Of Customer Satisfaction Differences Of Help Desks In The Us And China, William H. Bleuel, Terry Young, Wayne Gertmenian
Cultural Implications Of Customer Satisfaction Differences Of Help Desks In The Us And China, William H. Bleuel, Terry Young, Wayne Gertmenian
William H. Bleuel
Customer satisfaction has become a very important aspect of business management in the high technology market. Companies that provide products and services world-wide often are concerned that customer satisfaction may be impacted by cultural differences. This study examines measures of customer satisfaction in two areas (China and the United States) to determine whether or not there is a difference in satisfaction scores provided by Help Desks. The trend in overall satisfaction over the seven year period from 2005 through 2011 is increasing in China faster than in the United States. Correlations between variously measured parameters of Help Desks and overall …