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Full-Text Articles in Business
Using Information Systems To Help Chatham County With Dental Services, Taylor Gray
Using Information Systems To Help Chatham County With Dental Services, Taylor Gray
Honors College Theses
Due to the extreme lack of access to dental work in Chatham county, this consulting thesis was formed. I assisted the Chatham County Safety Net Planning Council by using information systems to help with dental assistance in the county both short and long term. This is a very important issue in the county and it has caused many issues among people without dental insurance. I helped by creating a website platform for the Chatham County Safety Net, and used data analysis to help make the event more streamlined.
Gamification Usage And Platform Loyalty In Esports Livestreams: An Analysis Of Unobserved Heterogeneity With Fimix-Pls And Ipma, Yizhou Qian, Jeam Martinez, Robbie Matz
Gamification Usage And Platform Loyalty In Esports Livestreams: An Analysis Of Unobserved Heterogeneity With Fimix-Pls And Ipma, Yizhou Qian, Jeam Martinez, Robbie Matz
Association of Marketing Theory and Practice Proceedings 2022
Although gamification as a marketing strategy has been implemented by various domains, there is still a dearth of research on the use of gamification in social livestreams. In this study, we examined the relationships between technology acceptance model (TAM) variables, gamification usage, and loyalty toward a social livestreaming platform, where gamification was adopted to enhance the viewing of an esports event. Data from 396 viewers were analyzed using partial least squares structural equation modeling (PLS-SEM), finite mixture partial least squares (FIMIX-PLS), and importance performance map analysis (IPMA). To this end, our study underpinned the application and extension of TAM in …