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Full-Text Articles in Business

Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard Aug 2012

Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard

C. Jason Woodard

Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a driver of company profitability or just a nice way to share photos with friends? Circos, a Singapore-based company, developed a business that it hoped would help to answer those questions. By using a proprietary sentiment analysis tool, Circos had mined the vast world of online reviews available on various social …


Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard Aug 2012

Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard

C. Jason Woodard

After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality beyond the existing social media analytics dashboard Circos had become known for. The Raffles Hotel manager had asked, “It would be great to have a simple and meaningful analysis of what people are saying about our property online. What would be really great, though, would be to know who is saying what. I …


Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb Jan 2012

Predicting Risk For Deer-Vehicle Collisions Using A Social Media Based Geographic Information System, G. Kent Webb

G. Kent Webb

As an experiment investigating social media as a data source for making management decisions, photo sharing websites were searched for data on deer sightings. Data about deer density and location are important factors in decisions related to herd management and transportation safety, but such data are often limited or not available. Results indicate that when combined with simple rules, data from photo sharing websites reliably predicted the location of road segments with high risk for deer-vehicle collisions as reported by volunteers to an internet site tracking roadkill. Use of Google Maps as the GIS platform was helpful in plotting and …


Social Networks, E-Mail Security And The Future Of Posts, Jacob Johnsen Dec 2011

Social Networks, E-Mail Security And The Future Of Posts, Jacob Johnsen

Jacob Johnsen, MSc

Social Media and its effect on postal business


Engaging With 'Web 2.0' Technologies: Implementing Enterprise Content Management At Bond University, Peta J. Hopkins Jul 2010

Engaging With 'Web 2.0' Technologies: Implementing Enterprise Content Management At Bond University, Peta J. Hopkins

Peta Hopkins

The phrase ‘Web 2.0’ has been used as a popular label to describe web technologies with a focus on collaboration, interactivity, user-created content, information and knowledge sharing, and social connections. It indicates a transformation of the web environment from a one-way information delivery tool, to a multi-way information sharing platform. Its popularity as a catch-phrase has spawned other terms such as enterprise 2.0 wherein social media and supporting technologies are introduced into the corporate information environment thereby transforming the way the enterprise communicates, connects and shares information among its staff and with its customers. In this paper, the author discusses …