Business Commons^™

Engaging With 'Web 2.0' Technologies: Implementing Enterprise Content Management At Bond University, Peta J. Hopkins

Peta Hopkins

The phrase ‘Web 2.0’ has been used as a popular label to describe web technologies with a focus on collaboration, interactivity, user-created content, information and knowledge sharing, and social connections. It indicates a transformation of the web environment from a one-way information delivery tool, to a multi-way information sharing platform. Its popularity as a catch-phrase has spawned other terms such as enterprise 2.0 wherein social media and supporting technologies are introduced into the corporate information environment thereby transforming the way the enterprise communicates, connects and shares information among its staff and with its customers. In this paper, the author discusses …