Business Commons^™

Framing Second Generation Gender Bias: Implications For Women's Entrepreneurship, Ethne Swartz, Frances Amatucci

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

The effect of second generation gender bias or 'implicit bias' on women's careers is receiving greater attention. Recent research has linked second generation gender bias to the entrepreneurial process - in particular, term sheet negotiations and female entrepreneurs. Entrepreneurship researchers have not integrated the labor economics literature on the gender wage gap - a structural impediment that shapes the options that women have in terms of careers and entrepreneurship, including negotiation. This paper proposes an interdisciplinary analytical framework for understanding second generation gender bias female entrepreneurs encounter as a barrier to success.