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Full-Text Articles in Business
Web Data Mining: A Case Study, Samia Jones, Omprakash K. Gupta
Web Data Mining: A Case Study, Samia Jones, Omprakash K. Gupta
Communications of the IIMA
With an enormous amount of data stored in databases and data warehouses, it is increasingly important to develop powerful tools for analysis of such data and mining interesting knowledge from it. Data mining is a process of inferring knowledge from such huge data. The main problem related to the retrieval of information from the World Wide Web is the enormous number of unstructured documents and resources, i.e., the difficulty of locating and tracking appropriate sources. In this article, a survey of the research in the area of web mining and suggest web mining categories and techniques. Furthermore, a presentation of …
Factors Affecting The Adoption Of Web Services Technology, Rajshri Chopde, Pruthikrai Mahatanankoon, Joseph H. Wen
Factors Affecting The Adoption Of Web Services Technology, Rajshri Chopde, Pruthikrai Mahatanankoon, Joseph H. Wen
Communications of the IIMA
This study aims to finding the factors that affect the adoption of web services technology. The study proposes a web service technology adoption model in which three contexts from Tornatzky and Fleischer's (1990) framework, namely, external environmental context, technological context and organizational context, and two constructs from the TAM (Davis, 1989) model, perceived usefulness and perceived ease of use, are studied to determine their influence on web services adoption. Exploratory factor analysis is used to explore the factors affecting the adoption of web services technology. Structural Equation modeling is used to validate and analyze the research model.
Likelihood Of Purchase On-Line: Reliability, Security, And Design, Milam Aiken, Mahesh B. Vanjani
Likelihood Of Purchase On-Line: Reliability, Security, And Design, Milam Aiken, Mahesh B. Vanjani
Communications of the IIMA
Several factors can influence a consumer's likelihood of purchasing on the Web including trust, ease-of-use, and price discounts. This study examines over a dozen different variables that affect the decision to conduct business online. A survey of experienced Web users validated that poor design, security, and reliability tend to decrease a person's willingness to purchase through the Web.