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Full-Text Articles in Business
The Impact Of College And University Advertising Expenditures On Key Performance Indicators Using Business Analytics Modeling, Alison Munsch, Jason Diffenderfer, Charles Cante
The Impact Of College And University Advertising Expenditures On Key Performance Indicators Using Business Analytics Modeling, Alison Munsch, Jason Diffenderfer, Charles Cante
Communications of the IIMA
Marketers in the 21st century now more than ever face a competitive business environment. The battle for marketers to to capture value from customers across a variety of verticals in the form of brand equity and sales is as fierce as it has ever been. This is because customers have numerous choices partially driven by the access and information provided by the internet (Solomon, 2017). As such, consumers are exposed to a plethora of alternative products and services more than ever as compared to the past. As such, consumers apply a high level of effect in the market about several …
Business Intelligence And Big Data Analytics: An Overview, Xin James He
Business Intelligence And Big Data Analytics: An Overview, Xin James He
Communications of the IIMA
This research investigates the current status of big data business analytics and critical skills necessary to create business value. Business analytics refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to provide actionable insights. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. Big data is used to characterize data sets that are large, diverse and rapidly-changing, as seen by ever- increasing numbers of organizations. Big data require database management systems with capabilities beyond those seen in standard SQL-based systems. According to …