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The Value Of A Technical Service Bulletin Index For The Consumer, Robert J. Richardson
The Value Of A Technical Service Bulletin Index For The Consumer, Robert J. Richardson
Communications of the IIMA
Automobile Technical Service Bulletin Index represents additional information pertaining on the quality of a vehicle. Currently, there is no way for the consumer to evaluate this large amount of information when buying a new car. A Technical Service Bulletin Index is developed as an aid to the consumer to better understand the quality issues related to thirty different car models. When compared to two major existing surveys, the J.D. Power Initial Quality Study and the J.D. Power Vehicle Dependability Study, the Technical Service Bulletin Index proved that it provides new, useful information about automobile quality for consumers to use when …
Evaluation Of Professional Quality Reports For U. S. Automotive Market Between 2001 And 2012, Heechang Shin, Robert Richardson, Oredola Soluade
Evaluation Of Professional Quality Reports For U. S. Automotive Market Between 2001 And 2012, Heechang Shin, Robert Richardson, Oredola Soluade
Communications of the IIMA
Before purchasing a car, consumers review the information on the quality, reliability, safety and customer satisfaction to minimize their risk of purchasing a car with defects. Two major sources of such information are Consumer Reports and surveys by J. D. Power and Associates: Initial Quality Survey and Vehicle Dependability Study). These reports have established a reputation for their independence, reliability and unbiased opinions. The purpose of this paper is to determine whether consumers rely on these reports in purchasing a new car, and if this is the case, which report has more impact on consumer purchasing behavior. The impact of …