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Full-Text Articles in Business
Critical Success Factors For Adopting Telemedicine Applications, Arjen Maris, Anas Yousfi, Stefan V. Ramshorst, Pascal Ravesteyn
Critical Success Factors For Adopting Telemedicine Applications, Arjen Maris, Anas Yousfi, Stefan V. Ramshorst, Pascal Ravesteyn
Communications of the IIMA
The use of IT within healthcare is increasing, but at a slow rate. In complex projects like the implementation of a telemedicine application within the context of physiotherapy processes where both practitioners and patients use the application, it is still unclear what factors should be taken into consideration for a successful adoption. Therefore, the research question for this study is: ‘what are the critical success factors for adopting a telemedicine application for primary physiotherapists and their patients within the Netherlands?’ A literature study is performed followed by a thematic analysis to determine the factors that are relevant for adoption of …
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Communications of the IIMA
The market for personal computers, particularly in the household segment, is burgeoning on account of the liberalization, privatization and globalization measures initiated by Government of India. Consequently competition to win over the PC market has intensified. This scenario has enhanced the need for understanding the adoption behavior of the personal computer which would enable marketers to arrive at strategies corresponding to the target markets socio, economic, political, cultural and competitive setting at the macro level and adopter-centered approach at the micro level. This study is based on the collection of primary data from 335 adopters of personal computers and 165 …