Business Commons^™

A Meta-Analytic Structural Equation Model For Understanding Social Commerce Adoption, Anand Jeyaraj, Yogesh K. Dwivedi, Elvira Ismagilova, Prianka Sarker, Yassine Jadil, Laurie Hughes

ISSCM Faculty Publications

Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural …