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Corporate Social Responsibility : Linkage Business Performance And Social Performance, Tengku Ezni Balqiah, Elevita Yuliati, Rifelly Dewi Astuti, Nurdin Sobari
Corporate Social Responsibility : Linkage Business Performance And Social Performance, Tengku Ezni Balqiah, Elevita Yuliati, Rifelly Dewi Astuti, Nurdin Sobari
The South East Asian Journal of Management
Various types of corporate social responsibility (CSR) are perceived differently by parties associated with those activities because CSR is driven by different motives. This study investigates how CSR activities – CSR activities concerning health and well-being of mothers and children – act as liaisons between business performance (brand attitude and loyalty) and social performance (children’s quality of life). A survey was conducted in Indonesia on 450 respondents– customers of firms in industries related to natural resources and in regards to children’s well being. The data were considered via factor analysis and multiple regression analysis. The results show business, stakeholder, and …