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Full-Text Articles in Business

Cloud Services From A Consumer Perspective, Philip Koehler, Arun Anandasivam, Dan Ma Aug 2010

Cloud Services From A Consumer Perspective, Philip Koehler, Arun Anandasivam, Dan Ma

Research Collection School Of Computing and Information Systems

Although there is an increased attention on Cloud Computing in the academic literature in the recent years, most research work focus on technical aspects of cloud computing. Research on consumers’ preferences for cloud services is limited to studies from consulting and industry companies. This paper fills the gap by empirically identifying consumer preferences for cloud service attributes. Using conjoint methods we reveal the relative importance of different attributes of cloud services. The results help both practitioners and academic researchers to better understand the prerequisites of a successful market introduction of cloud services and to design appropriate services. Moreover, the derived …


Information Risk And Underwriter Switching In Seos: Evidence From China, Wei Luo, Pingui Rao, Heng Yue Jun 2010

Information Risk And Underwriter Switching In Seos: Evidence From China, Wei Luo, Pingui Rao, Heng Yue

Research Collection School Of Accountancy

In this paper we examine whether information risk affects underwriter switching in a seasoned equity offering (SEO) process. Building on previous research, we hypothesize that SEO firms and underwriters associate with one another by mutual choice, and firms with a low degree of information risk tend to match up with prestigious underwriters. Using a sample of SEO firms in China and employing accruals quality as a proxy of information risk, we find evidence consistent with our hypothesis: the information risk and the initial public offering (IPO) underwriters’ reputation at the time of the SEO jointly determine the probability that the …


Structural And Informal Knowledge Acquisition And Dissemination In Organisational Learning: An Exploratory Analysis, Siu Loon Hoe May 2010

Structural And Informal Knowledge Acquisition And Dissemination In Organisational Learning: An Exploratory Analysis, Siu Loon Hoe

Research Collection School Of Computing and Information Systems

PurposeThe topic of organizational learning is populated with many theories and models; many relate to the enduring organizational learning framework consisting of knowledge acquisition, knowledge dissemination, and knowledge use. However, most of the research either emphasizes structural knowledge acquisition and dissemination as a composite construct, or focuses solely on the structural aspect of knowledge acquisition and dissemination. The primary objective of this study is to develop and test a model of organizational learning that incorporates both structural and informal knowledge acquisition and dissemination and as separate processes. The predictors of these processes are also proposedDesign/methodology/approachA model of organizational learning that …


Differentiating Knowledge Processes In Organisational Learning: A Case Of “Two Solitudes”, Siu Loon Hoe, Steven Mcshane Mar 2010

Differentiating Knowledge Processes In Organisational Learning: A Case Of “Two Solitudes”, Siu Loon Hoe, Steven Mcshane

Research Collection School Of Computing and Information Systems

The fields of organizational behavior (OB)/strategy and marketing have taken different paths over the past two decades to understanding organizational learning. OB/strategy has been pre-occupied with theory development and case study illustrations, whereas marketing has taken a highly quantitative path. Although relying on essentially the same foundation theory, the two disciplines have had minimal crossfertilization. Furthermore, both fields tend to blur or usually ignore the distinction between structural and informal knowledge processes. The purpose of the paper is to highlight the distinction between informal and structural knowledge acquisition and dissemination processes and propose new definitions to differentiate them. Future research …


Information Technology Diffusion With Influentials, Imitators, And Opponents: Model And Preliminary Evidence, Hasan Cavusoglu, Nan Hu, Yingjiu Li, Dan Ma Jan 2010

Information Technology Diffusion With Influentials, Imitators, And Opponents: Model And Preliminary Evidence, Hasan Cavusoglu, Nan Hu, Yingjiu Li, Dan Ma

Research Collection School Of Computing and Information Systems

Information technology (IT) innovations follow a diverse set of diffusion patterns. Early diffusion models explaining technology diffusion patterns assumed that there is a single homogeneous segment of potential adopters. It was later shown that a two-segment model considering two groups of adopters explains variations in diffusion patterns better than the existing one-segment models. While the two-segment model considers a group of adopters promoting adoption by exerting a positive influence on prospective adopters, it does not consider the members of society who aim to inhibit the adoption process by exerting a negative influence on prospective adopters. In fact, most IT innovations …


Does Co-Opetition Change The Game? A Bayesian Analysis Of Participation Strategy In An Industry Standard-Setting Organization, Robert J. Kauffman, Benjamin B. M. Shao, Juliana Y. Tsai Jan 2010

Does Co-Opetition Change The Game? A Bayesian Analysis Of Participation Strategy In An Industry Standard-Setting Organization, Robert J. Kauffman, Benjamin B. M. Shao, Juliana Y. Tsai

Research Collection School Of Computing and Information Systems

Across different industries, we observe the emergence of industry standard-setting organizations (SSO) that focus on the creation of industry-specific process standards. Firms adopt a strategy of co-opetition, the combination of cooperation and competition, during standards development. We propose that a firm's co-opetition strategy is revealed to some extent by when it elects to participate in an industry SSO. Bayesian information updating offers an effective empirical modeling perspective for studying firms' participation strategies when managers' beliefs and uncertainties are factored into their decision-making. We analyze a panel data set of 73 U.S. public firms over a 20-year period. These firms are …


Applying Soft Cluster Analysis Techniques To Customer Interaction Information, Randall E. Duran, Li Zhang, Tom Hayhurst Jan 2010

Applying Soft Cluster Analysis Techniques To Customer Interaction Information, Randall E. Duran, Li Zhang, Tom Hayhurst

Research Collection School Of Computing and Information Systems

The number of channels available for companies and customers to communicate with one another has increased dramatically over the past several decades. Although some market segmentation efforts utilize high-level customer interaction statistics, in-depth information regarding customers’ use of different communication channels is often ignored. Detailed customer interaction information can help companies improve the way that they market to customers by taking into consideration customers’ behaviour patterns and preferences. However, a key challenge of interpreting customer contact information is that many channels have only been in existence for a relatively short period of time, and thus, there is limited understanding and …