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Full-Text Articles in Business

Genderstudysais2016finalversubmit.Pdf, Dishi Shrivastava, Karthikeyan Umapathy, Haiyan Huang, Ching-Hua Chuan, Lakshmi Goel Mar 2016

Genderstudysais2016finalversubmit.Pdf, Dishi Shrivastava, Karthikeyan Umapathy, Haiyan Huang, Ching-Hua Chuan, Lakshmi Goel

Karthikeyan Umapathy

With the increase in Internet-based sales, attracting and retaining online customers has become the most important part of running a successful business. In order to maintain customer loyalty, website designers should consider providing gender sensitized user experience as men and women have been known to have different perceptions of online shopping.  Women tend to prefer shopping experience that creates connection with other humans. Online shopping experience, in general, can be perceived as lacking human warmth and sociability as it is devoid of interactions with other humans. However, to date, influence of social presence (interpreting human warmth and contact electronically) on …

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Back-Loading: A Potential Side Effect Of Employing Digital Design Tools In New Product Development, Sebastian K. Fixson, Tucker J. Marion Apr 2012

Back-Loading: A Potential Side Effect Of Employing Digital Design Tools In New Product Development, Sebastian K. Fixson, Tucker J. Marion

Tucker Marion

Over the past twenty years, the use of digital design tools such as Computer-Aided-Design (CAD) has increased dramatically. Today, almost no product development project is conducted without the use of CAD models. Major advantages typically ascribed to using CAD include better solutions through broader exploration of the solution space as well as faster and less expensive projects through faster and earlier iterations. This latter effect, the shifting of simulation and testing traditionally accomplished with help of physical prototypes late in the process–a slow and expensive activity–to doing similar activities with virtual prototypes faster and earlier in the process, has been …

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