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Impact Of In-Store Promotion And Spillover Effect Onprivate Label Introduction, Yingjue Zhou, Tieming Liu, Gangshu (George) Cai
Impact Of In-Store Promotion And Spillover Effect Onprivate Label Introduction, Yingjue Zhou, Tieming Liu, Gangshu (George) Cai
Information Systems and Analytics
This paper investigates the impact of in-store promotion and its spillover effect on private label introductions. We study different retail supply chain scenarios where the retailer carrying a national brand may introduce its own private label product and promote either the national brand or the private label inside the store. The in-store promotion on one product has a positive spillover effect on the other product. Without in-store promotion and spillover effect, the conventional wisdom indicates that, in a retail supply chain, the national brand manufacturer will be negatively impacted by the introduction of a private label product. With in-store promotion …
The Effects Of Herding And Word Of Mouth In A Two-Period Advertising Signaling Model, Xueping Zhen, Gangshu (George) Cai, Reo Song, Sungha Jang
The Effects Of Herding And Word Of Mouth In A Two-Period Advertising Signaling Model, Xueping Zhen, Gangshu (George) Cai, Reo Song, Sungha Jang
Information Systems and Analytics
In the context of increasing globalization, a new product may be sequentially released into markets in different countries and regions. The behavior of consumers in the market where a new product is first launched may have a huge impact on the purchasing behavior of consumers in later markets through the effects of herding and word of mouth (WOM). We suggest that these effects may significantly influence advertising when new products with short life cycles, such as movies, books, games, and music, are sequentially launched and not repeatedly purchased by consumers. Using a two-period advertising signaling model, this study theoretically demonstrates …
The Cash Flow Advantages Of 3pls As Supply Chain Orchestrators, Xiangfeng Chen, Gangshu (George) Cai, Jing-Sheng Song
The Cash Flow Advantages Of 3pls As Supply Chain Orchestrators, Xiangfeng Chen, Gangshu (George) Cai, Jing-Sheng Song
Information Systems and Analytics
With an increasingly open global economy and advanced technologies, some third-party logistics providers (3PLs), such as Eternal Asia, have emerged as supply chain orchestrators, linking buyers with manufacturers worldwide. In addition to their traditional transportation services, these orchestrators provide procurement and financial assistance to buyers in the supply network, especially small- and medium-sized enterprises (SMEs) in developing countries. Oftentimes, the 3PLs can obtain payment delay arrangements from the financially stronger manufacturers, which in turn can be partially extended to the SME buyers, alleviating their high costs of capital. To illustrate the efficiency improvements of the aforementioned practice, we use a …