Business Commons^™

Using Financial Investment Measures To Proactively Engage Students In The Introductory Business Statistics Course, Mark L. Berenson, Nicole Koppel, Richard Lord, Laura L. Chapdelaine

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Typically, the core-required undergraduate business statistics course covers a broad spectrum of topics with applications pertaining to all functional areas of business. The recently updated American Statistical Association's GAISE (Guidelines for Assessment and Instruction in Statistics Education) College Report once again stresses the pedagogical importance of topic and application relevancy in an increasingly data-centered world. To this end, only two introductory textbooks have incorporated some financial investment measures (Sharpe ratio and beta coefficient) in the teaching of numerical descriptive measures and simple linear regression analysis, respectively, while a few others include them as real-data application exercises at the end of …